
Forging a Brighter Path for Instructional Design

OUR RAW MATERIALS
Forge Your Expertise | Innovate Boldly | Stay Future-Ready
Whether you're designing your first course or leading complex learning initiatives, BrightBulb is your creative lab, strategic partner, and innovation hub. Here, you will find the raw materials we use to illuminate your path. Let’s build smarter, create brighter, and shape the future of learning—together.
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BrightBulb Learning's

The Instructional Design Foundry is our comprehensive approach to improving the skills of instructional designers. We mold individuals into strategic, innovative, and future-ready instructional designers.
Through hands-on innovation, research-driven strategies, and continuous self-improvement, we help you stay ahead of the curve and design learning experiences that make an impact.
Step into the Foundry—Where we don’t just teach instructional design—we forge excellence!

Check out our secret formula!
OUR SECRET FORMULA IS IN THE CORE!
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What is Core38TM?

= SUCCESS
+YOU
More than 1,000 related skills!
The Core38TM Competencies are the foundation of world-class instructional design. Organized into seven key domains, these 38 competencies represent the essential toolkit every instructional designer needs to thrive in today’s dynamic learning landscape. Whether you're building a course, designing a learning system, or leading an innovation initiative, Core38TM ensures you’re equipped to create impactful, engaging, and effective learning experiences.
Who benefits?


Instructional Design Just Got an Upgrade - Meet the BrightBots
WHAT ABOUT ARTIFICIAL INTELLIGENCE?



TRY OUR INSTRUCTIONAL DESIGN BRIGHTBOT CREW OR LET US BUILD A CUSTOM BRIGHTBOT FOR YOU!
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CHOOSE YOUR BRIGHTBOT
BrightBots are AI-powered learning companions crafted by BrightBulb Learning to supercharge instruction, engagement, and support. Whether you're an instructional designer, educator, or learner, BrightBots deliver personalized guidance, instant feedback, and dynamic interaction—designed with pedagogy, psychology, and purposeful technology in mind. From training simulations to just-in-time learning help, BrightBots adapt to your needs and elevate every learning experience.

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Meet Timothy Hammill
BrightBulb Learning Founder &
Chief Executive DesigNERD
Instructional designer, educator, multimedia specialist, musician...
During my extensive career, I have been a part of every facet of teaching, learning, and instructional design. From the classroom to national conferences, I have spent my career sharing what I know and love about teaching, learning, and the art of instructional design.
I created BrightBulb Learning to focus specifically on instructional design and those who work in this exciting field. Let me help you hone your skills to be among the best in your field and thrive in your quest to be a world-class instructional designer.
