
Grow | Innovate | Stay Relevant
WHAT IF THERE WAS A WAY TO PROTECT YOUR RELEVANCE IN THE CONSTANTLY EVOLVING ID INDUSTRY?
Plug-in to BrightBulb Learning's ID PowerUp!
Build and strengthen your portfolio!
Whether you're designing your first course or leading complex learning initiatives, BrightBulb Learning's ID PowerUp is your professional studio, strategic partner, and innovation hub. You will discover the resources you need to illuminate your path and show what you know through a dynamic portfolio.
Build smarter, create brighter, and shape the future of learning!
The Instructional Designer’s Power Station
ID PowerUp is the growth hub for instructional designers who want to sharpen their skills, innovate with confidence, and stay relevant in the rapidly changing field of instructional design.

A FOUNDATIONAL PROFESSIONAL INFRASTRUCTURE FOR INSTRUCTIONAL DESIGNERS
RESOURCES
App
Community
Standards
Training
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Podcast

Blog
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Check out our secret formula!
OUR SECRET IS IN THE CORE!

= SUCCESS
+YOU

What is Core38TM?
The Core38TM Competencies are the foundation of world-class instructional design. Organized into seven key domains, these 38 competencies represent the essential toolkit every instructional designer needs to thrive in today’s dynamic learning landscape. Visit the Power Station to get your FREE COPY of the competencies!
More than 1,000 related skills!

Master the Art & Science of
Instructional Design

ID PowerUp is a revolutionary interactive skill-building app designed to help instructional designers strengthen their practice through focused, actionable growth moments. Grounded in the Core38 Competencies, it turns skill development into an ongoing, energized process that keeps you motivated and moving forward, staying relevant in the rapidly changing instructional design field.





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Supports individuals or teams
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Continuous skill growth
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Self-directed and personalized
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Real-world project work
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AI-supported Coaching
Your Work Speaks for Itself!
We Just Help You Show It!
Don't just list skills on a resume. Prove them. ID Power Up automatically connects your learning activities, AI-generated projects, and uploaded artifacts into a stunning, shareable dashboard and portfolio.
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One-Click Sharing
Generate a secure public link to share with recruiters or embed on your resume and website.
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Evidence-Based Competency
Every skill you master is backed by tangible artifacts—micro-projects, documents, and assessments.
Powerful Portfolio Production
PowerUp gives you access to a beautiful portfolio and resume generator, directly connected to your growth in the Core38 competencies of instructional design! Easily share your growing skills in real time.
​Skill Assessment
Identify your skill gaps through intelligent, conversational assessment. The AI Coach helps you accurately rate your proficiency against industry standards.
Study Center
Generate custom, magazine-style learning modules instantly. Our AI creates tailored curriculum based on your current level and career goals.
Project Lab
Gain experience, level up, and unlock achievements as you master new competencies. Make professional development engaging and fun.
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Meet Timothy Hammill
BrightBulb Learning Founder &
Chief Executive DesigNERD
Instructional designer, educator, multimedia specialist, musician...
During my extensive career, I have been a part of every facet of teaching, learning, and instructional design. From the classroom to national conferences, I have spent my career sharing what I know and love about teaching, learning, and the art of instructional design.
I created BrightBulb Learning to focus specifically on instructional design and those who work in this exciting field. Let me help you hone your skills to be among the best in your field and thrive in your quest to be a world-class instructional designer.


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